Consumer Directed Family Health Insurance Increases in Popularity

One of the growing trends in the health insurance industry is the increased use of consumer-directed health care. It consists of a high-deductible health plan, intended for catastrophic use. The plan is attached to a health savings account, which is used for everyday expenses (such as prescription medications and doctor visits).

In 2009, consumer-directed insurance was clearly a growth segment for individuals, groups, and families. 27 percent more people opted Clinical Pharmacy Careers for such a plan in 2009 than the year before. There are several explanations for the growth of this type of health coverage:

The recession has made …