Branding Vs Direct Response – Which is Best For My Practice?
I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”.
I’m also asked what type of marketing is more important, building your brand or getting new patients to come to your office quickly and cost-effectively. This type of marketing is called “direct response” marketing. I believe that both are important factors in the success of …
Running A Physician Practice With An HL7 Interface
In the past, it was possible for an individual with good secretarial skills and some basic knowledge of medical terminology to administer a physician practice. Those days are long gone, as today’s healthcare administrators must be skilled in systems like an HL7 interface in order for the practice to remain competitive. This necessitates a level of technical skill that exceeds that required of past administrators. Anyone who is considering entering this profession must be equipped with the knowledge required to succeed.
Health facilities are being mandated to convert patient records to electronic format, called electronic medical records (EMRs). This means …