• master
• Eating Habit
• October 26, 2022
• 55 views

Branding Vs Direct Response – Which is Best For My Practice?

I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”.
I’m also asked what type of marketing is more important, building your brand or getting new patients to come to your office quickly and cost-effectively. This type of marketing is called “direct response” marketing. I believe that both are important factors in the success of …