Product-Centric Marketing The New Approach
Understanding the Shift from Market-Centric to Product-Centric Marketing
For years, the marketing world revolved around a market-centric approach. This involved deeply understanding the target audience, their needs, and desires, and then crafting a marketing message and product strategy to cater to them. While this remains crucial, a new paradigm is emerging: product-centric marketing. This approach emphasizes the inherent value and unique features of the product itself as the primary driver of marketing efforts. It’s not about forcing a product into the market; it’s about creating a product so compelling that it naturally attracts customers.
The Core Principles of Product-Centric Marketing
HIPAA Privacy Rule – 5 Special Features
The Health Insurance Portability and Accountability Act (HIPAA) lays down substantial stress on protecting your health information through a number of provisions under its Privacy Rule. Covered entities are required to follow a set of rules to manage sensitive data and have to adhere to the relevant laws at all times.
The following 5 features will tell you more about the use and Working With Health Insurance disclosure of your personal information in certain scenarios.
• Public Health: Under the HIPAA Privacy Rules covered entities can disclose your personal data for specific public health purposes. Accordingly, the required information can …
4 Features of the Security Rule of HIPAA
The Health Insurance Portability and Accountability Act (HIPAA) contains several laws wherein each set addresses different issued faced by all the concerned parties in the matters of healthcare and insurance. Laws for ensuring that an individual continues to have a health cover even in the event of changing jobs and the Privacy Rules for protecting the patient’s health information are fairly well known, however another set of HIPAA laws called the Rules which work quietly in the background for protecting electronic information are equally vital. Due to the changing scenario of the healthcare industry and wider adoption of the electronic …